Beyond the Logo.

How can design and branding take a startup to the next level? Why are brand values so important and how can they help us? How can you develop an effective brand vision and strategy? What impact can personas have for a business?

On August 13, URBAN-X Expert-in-Residence Michael Sharp (Visual Design & Brand Development) and Design Director Johan Schwind will lead a virtual workshop explaining how branding can make or break a startup, as well as provide tips on how to successfully create, optimize, and implement branding to help build and sustain your business.


EIR stands for Experts-in-Residence – part of our accelerator program where industry experts work shoulder to shoulder with the startups we invest in. With this expert team, we tackle challenges in user experience design, hardware engineering, software development and branding. These experts don’t only provide long-term, strategic advice – but that they sit down with founders on a weekly basis to work through some of the toughest challenges they face on their path to market. This includes writing code, building prototypes and creating beautiful brand assets and pitch decks.